Struggling To Sell Your House? Read This.

Selling a house can be a seamless process when everything aligns: a top-dollar sale, a quick timeline, and no obstacles. However, even in today’s market where demand often exceeds supply, some homes still face challenges in selling. According to Zillow, in 2024, as many as 1 in 3 sellers removed their home from the market before securing a buyer.

If you’re struggling to sell your Chicago home, the real estate professionals are here to help. Let’s dive into the top three hurdles sellers face and how our team can help you overcome them.

1. Priced Too High

Pricing your home correctly is crucial. In today’s high-mortgage-rate environment, overpricing is one of the most common reasons homes stay on the market longer. As U.S. News Real Estate notes:

"Talk to any real estate expert, and the first thing they’ll tell you is that a house is selling slowly because the price is too high."

Overpricing can deter potential buyers and lead to your home languishing on the market. When a listing sits too long, buyers often assume something is wrong—even if it isn’t.

Today’s buyers have access to countless tools to compare home prices in your area. If your home’s price isn’t competitive, you risk losing offers. Discussing pricing feedback with your real estate agent can help you determine if a price adjustment is necessary to attract buyers.

2. Lack of Preparation Before Listing

First impressions are everything in real estate. When it comes to Chicago homes, enhancing your property’s appeal can make all the difference.

Start with curb appeal: tidy landscaping and an inviting exterior set the tone for prospective buyers. Realtor.com highlights:

"For better or worse, buyers do tend to judge a book by its cover."

Beyond curb appeal, decluttering, cleaning, and making small updates like painting or seasonal staging can help buyers envision themselves in the space. Updated listing photos showcasing these improvements can add that extra "wow" factor.

Leaning on real estate professionals like the MPG ensures you’re getting expert advice on which updates will have the most impact.

3. Limited Accessibility

Restricting access to your home is another common mistake. Buyers who can’t view your property have no opportunity to make an offer.

This is especially true for out-of-town buyers who may have limited availability. Offering flexible showing times increases your home’s visibility and ensures it gets the attention it deserves.

Bottom Line

Selling your Chicago home doesn’t have to be a struggle. Connect with us---we're happy to help you navigate the market and revamp your strategy for success.